Many people who use online dating services complain about getting emails, messages, and "winks" from people that they'd never consider dating in a million years (due to age, location, etc.). There's an easy solution to this problem - use your profile as a filter. To use your profile as a filter, simply state exactly what you are looking for and make it clear that you won't respond to people outside of those parameters. For example, if you know you won't date anyone under 25 or over 35 who is not local, then state prominently in your profile, "will respond only to those between the ages of 25 and 35 and within 20 miles of my location". To help filter who views your profile, you can use your subject header as a filter - "Interested only in local 25-35 year old men." Being clear on what you want will greatly decrease communications from those not fitting those parameters while providing you with more desired results